Apple Launch: More Media, Higher Resolution (Means More Memory Required)
About the Author

Director, Consumer Marketing | Chris is the ring leader for the SanDisk mobile lifestyle blog. Chris has led marketing for industry leading products in personal cloud storage, peripherals, video games and apps. He has a passion for live music, coaching and tv dramas – Game of Thrones is his favorite. He’ll make sure the content is fresh and relevant.

Today, the iPhone 6s and 6s Plus arrive in stores around the world, at the start of what is expected to be a record weekend for sales of Apple.

The new iPhones come with more horsepower, and of course, new features like 3D Touch, a right-click menu that allows user access different interface layers from a single screen.

Remember, every product enhancement announced by Apple has far-reaching implications, not only for the device, but for the other devices that connect with it. Here’s what the team at Apple announced at their recent launch event in San Francisco.

A Stage for Rock Stars
The tech world typically grinds to an observant halt when Apple unveils its latest and greatest devices — mobile or otherwise. Apple’s September launch event in San Francisco was no exception.  As CEO Tim Cook took the stage at the Bill Graham Auditorium, a venue typically reserved for big concerts, The Verge’s Nilay Patel noted, “There are legit nosebleed seats at an iPhone launch.”

Apple, which streams these events so those without tickets can cheer along, didn’t disappoint its legions of fans. The crew from Cupertino announced a new TV and a new gaming platform, but the real focus centered on the company’s mobile devices: Apple Watch, iPad and of course, the iPhone.

Vital Signs
The Apple Watch kicked things off, with Cook noting there are now over 10,000 apps for the iPhone accessory. Soon the App Store will add Facebook Messenger for the Apple Watch and the ability to use the watch as a viewfinder for GoPro cameras. That’s a powerful amount of processing right there on the wrist.

But that wasn’t all. Guest Dr. Cameron Powell from mobile healthcare company AirStrip called the device a “game-changer for health care” — showing how the Apple Watch displays vital signs so doctors can check on patients.

iPad Pacesetter
Cook returned to the stage and revealed a classic Apple teaser — “We have the biggest news in iPad, since the iPad” — which turned out to be the iPad Pro.

Available in November, and starting at $799, this is an iPad designed for the business professional. It boasts a thickness of 6.9 millimeters, a 10 hour battery life, four speakers and a 12.9 inch screen filled 5.6 million pixels — more than a Retina MacBook Pro. But under the hood — which is where the “Pro” part comes in — the new device boasts a new A9X chip with twice as much memory bandwidth and storage performance as the previous chip.

“This is desktop-class performance,” Schiller boasted, claiming the iPad Pro is faster than 80 percent of the portable PCs on the market.

The iPad Pro can also integrate with a keyboard, a la the Microsoft Surface, and the new Apple Pencil, a stylus. This announcement caused questions — and jokes — among Apple fans that remember how Steve Jobs famously mocked the stylus.

iPhone: Pop-Ups and Peaking
Blasts from the past didn’t end there. Shortly after, Apple announced that it was working with long-time rival Microsoft to provide a better integration with Office products. And after that, executives from Adobe — which Jobs famously went after in order to kill Adobe Flash — appeared on stage to discuss TypeKit font integrations for the iPad Pro. The symbolism of Apple working with old rivals aside, the news should make business professionals and designers alike quite happy.

The San Francisco launchfest concluded with what most people had come to hear about in the first place: the new iPhones. The new 6S and 6S Plus will feature 3D Touch, essentially a right-click menu for your iPhone, popping up common requests like “directions home” when you click on the Maps app. 3D Touch is a simple but cool concept. The degree of pressure that one puts on the screen — light press, hard press — will determine the menu or screen that pops up. The idea is that users access different interface layers from a single screen, “peaking” to other screens with finger pressure. Very cool.

Of course the new iPhones come with more horsepower, a new A9 chip, a 12 megapixel iSight camera on the back and 5 megapixel Facetime camera on the front. Not only that but the back camera now shoots video in 4K.

Apple showed how one company can lead the charge innovating with mobile devices — setting a new (rose) gold standard for what these little-but-critical computers can actually do.

And as new Apple media is created in higher resolutions, requiring better, faster and more secure memory, SanDisk is poised to deliver the storage solutions the industry requires.

Photo credit: Stock photo.



About the Author

Director, Consumer Marketing | Chris is the ring leader for the SanDisk mobile lifestyle blog. Chris has led marketing for industry leading products in personal cloud storage, peripherals, video games and apps. He has a passion for live music, coaching and tv dramas – Game of Thrones is his favorite. He’ll make sure the content is fresh and relevant.



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