Good Things Come in Small Packages
About the Author

Director, Consumer Marketing | Chris is the ring leader for the SanDisk mobile lifestyle blog. Chris has led marketing for industry leading products in personal cloud storage, peripherals, video games and apps. He has a passion for live music, coaching and tv dramas – Game of Thrones is his favorite. He’ll make sure the content is fresh and relevant.

Apple played it cool during its latest round of gadget unveiling. Tim Cook and company presented a new iPhone, iPad, Apple Watch and software updates at a small stage in Cupertino, rather than the big stages up in San Francisco.

That may have been to reflect the new iPhone SE, the jewel of the day’s celebration: it’s small. A four-inch phone, this new model slows the current trajectory of flagship smartphones, like the iPhone 6 and Samsung Galaxy, growing larger and larger. Many Apple enthusiasts still laud the iPhone 5’s size, how it didn’t stick out of your pocket. And Apple says they’ve listened.

However, a small phone does mean small storage. The base model is 16GB, the same amount of storage space Apple offered with the iPhone 3GS in 2009. That upset some enthusiasts who wanted more space for their pictures and videos.

“In those seven years, apps have gotten bigger, and Apple has given people reasons to fill that storage space up with huge 12-megapixel images and 4K video,” laments The Verge. Apple does offer a 64GB model (with no storage options in between) that tacks $100 onto the pricetag. “Even if iCloud was a reasonable replacement for local storage, customers would have to rely on cellular data just to retrieve their media,” The Verge continued. For now Cupertino seems set on the idea that they’ll provide the way to capture the moment –– but let you decide how to store them all.

That wasn’t the only addition to Apple’s mobile arsenal. Besides strapping a new band on the Apple Watch, the company announced a new iPad Pro. This version captures 4K video and boasts a 5MP camera. Whether you’re in a meeting or reading on the beach, you’ll have the high-definition tools to capture the whiteboard or a killer sunset. Though, again, you’ll have to pony up for storage. At $599 the base model comes with 32GB. But if you want room for all those pictures, videos, PDFs and presentations, the 256GB version jumps to $899.

Investing in that kind of extra storage, on any mobile device, has a certain hitch. Get a new device and you’ll pay for new storage with it. With SanDisk’s solid state drives, you can keep changing devices and only buy that extra space once.

Photo credit: ©Nixki



About the Author

Director, Consumer Marketing | Chris is the ring leader for the SanDisk mobile lifestyle blog. Chris has led marketing for industry leading products in personal cloud storage, peripherals, video games and apps. He has a passion for live music, coaching and tv dramas – Game of Thrones is his favorite. He’ll make sure the content is fresh and relevant.



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