iXpand Flash Drive Here To Bridge Digital Lives
About the Author

Senior Director, Product Marketing Mgr. | The visionary behind new products, Aran spearheads efforts from ideation to launch, including product development and marketing strategy. Much of his innovative thinking is driven by his passion for motorcycles, a truly mobile lifestyle.

Since Steve Jobs unveiled Apple’s iPhone, our lives –– memories with friends, family, work –– have grown to hinge on mobile devices. What’s not to love about having a powerful camera at your fingertips? Pictures, movies, love letters, each important event creates some sort of digital copy that we not only call up in an instant, but that exists across multiple devices.

But like any important memory, people are taking critical steps to ensure they’re around forever. From a recent SanDisk survey, we know 80 percent of users transfer a copy of their phone’s files to a secure, remote location.

Part of this has to do with the chances of losing that device while on the go. But 62 percent of users worry about and take steps to avoid running out of space. There’s nothing worse than bumping up against your phone’s memory capacity and not having a spot to stash those precious vacation pictures.

Backing up files has been the norm for some time but now that tide has expanded to controlling those files. You own those photos and videos. You should own the decisions about them.

That’s where iXpand Flash Drive comes in. Equipped with both a Lightning and USB 3.0 connector, users can easily move any file — photos, videos, PDFs, documents — between their iPhone, iPad, Mac or PC. Of course, no one likes to take the time to back up files. And it’s 2016. So iXpand does the work automatically, in the background. And security? iXpand includes encryption software that password-protects files, allowing you to keep sensitive content secure, even while sharing.

But SanDisk designed iXpand to bridge the gap between storage and mobile device. The redesigned iXpand Drive app, available in the iTunes Store, not only automatically backs up content from popular social networking sites, but has a camera so users can shoot and save media directly to the drive. Not only that, it has the media players to let you watch right from the drive, thus maintaining the bridges between our digital lives.

You want to be out there finding new memories with your mobile device. SanDisk is here to ensure they’re always around.


The iXpand Flash Drive is available at Amazon.

Photo credit: SanDisk



About the Author

Senior Director, Product Marketing Mgr. | The visionary behind new products, Aran spearheads efforts from ideation to launch, including product development and marketing strategy. Much of his innovative thinking is driven by his passion for motorcycles, a truly mobile lifestyle.



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