Meerkat and Periscope: Live Video Streaming Head On
About the Author

Product Mgr. Consumer Mobile Apps | Ram is an iPhone addict with no cure in the near-future. He is responsible for defining the mobile user experience at SanDisk. He recently launched the iXpand Sync app and is working on SanDisk Connect mobile apps. Prior to SanDisk, he was at Yahoo and worked on improving user experience on Yahoo Search App and Yahoo Answers Mobile web products.

Mobile video viewing favors short and easily consumable experiences. Short sells. In response to the succinct, six-second video platform Vine, even the streaming powerhouse Netflix plans to divvy up its movie and television content into more digestible five-minute clips, according to Digiday.
But enough about traditional video. What about live-streaming, where users generate and broadcast the content to almost anyone, outside normal production and distribution channels?

Meerkat and Periscope are leading the live streaming charge.

The Meerkat app lets you stream live video to your Twitter followers. VentureBeat noted that within a few weeks of launching at SXSW Interactive in Austin, the clever Meerkat app had nearly 100,000 downloads and had raised $14 million in funding. Twitter had already purchased Periscope, another live-streaming app with almost identical functionality to Meerkat.

Vine made us rethink about mobile video. Meerkat and Periscope take us to another level. The acquisition not only reflects Twitter’s move to boost its video capabilities, but highlights a feature users want. Adding the ability to stream live video on Twitter is a great business strategy, capitalizing on its position as a real-time broadcast medium. It’s hard to argue with an app that reports to have over 300 million users and 500 million Tweets each day.

So what does this mean for our mobile devices? Live video streaming on smart phones and tablets consumes storage capacity and battery life.

It won’t be enough to merely watch Meerkat and Periscope streams. Users will want to capture and repeat the experience. With Meerkat, when your broadcasted stream ends, you have the option to save it to your camera roll.

That will generate more data that needs to be stored.
We believe interactivity and these new media behaviors are pushing the boundaries of our mobile devices. Specifically, live streaming is going to require higher quality memory (for performance) and larger memory capacity (to store more).

It will make sense for mobile device users to seek out solutions such as wireless storage, mobile flash drives or flash memory cards to support the heavy data loads involved in live streaming. Downloading a video used to be time-consuming and expensive, but now it’s effortless and low-cost. Live streaming has arrived. It will be as pervasive as photo sharing.

Photo credit: Stock photo



About the Author

Product Mgr. Consumer Mobile Apps | Ram is an iPhone addict with no cure in the near-future. He is responsible for defining the mobile user experience at SanDisk. He recently launched the iXpand Sync app and is working on SanDisk Connect mobile apps. Prior to SanDisk, he was at Yahoo and worked on improving user experience on Yahoo Search App and Yahoo Answers Mobile web products.



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