MWC 2016: 5 Trends That Mattered Most
About the Author

Director, Consumer Marketing | Chris is the ring leader for the SanDisk mobile lifestyle blog. Chris has led marketing for industry leading products in personal cloud storage, peripherals, video games and apps. He has a passion for live music, coaching and tv dramas – Game of Thrones is his favorite. He’ll make sure the content is fresh and relevant.

With Mobile World Congress behind us, we want to step back from all the gadgets and news and examine the bigger picture. Here, we examine five big trends coming out of MWC in 2016.

Mobile beyond text and voice

The word “mobile” used to simply mean phone (or tablet). Now it means all communications. It means health monitoring, consuming rich media or even immersive realities. Consumers can buy watches from Apple, Samsung and other giants, exercise monitoring devices from FitBit, Garmin, Misfit, Nike and Jawbone, virtual reality goggles, slingboxes, Rokus, Tivo, Nest thermostats and smoke detectors. According to Cisco, in 2015, 97 million wearable devices generated 15 petabytes of monthly traffic. Smartphones still dominate sales and data usage, but The Internet of Things has arrived.

Chat every which way

Text messaging used to be king. But now Slack, WhatsApp, Facebook Messenger, Hangouts and WeChat, not to mention Twitter DMs build out the communication lifelines. With this comes so much more data. Videos, pictures, GIFs and everything in between are flying over these platforms. Not that text messages have gone anywhere; Apple says it processes as many as 200,000 iMessages per second.

Phone = television

Watching movies and shows has shifted to our palms and that trend doesn’t seem to be slowing yet. According to Cisco, in 2015 mobile video traffic accounted for 55 percent of all mobile data traffic, not to mention, “Mobile video will increase 11-fold between 2015 and 2020, accounting for 75 percent of total mobile data traffic by the end of the forecast period.”

Ad Free At Last

Consumers now have more power over their mobile experience than those poorly targeted ads that jump into the screen. With the release of iOS 9 Apple made it easier to block ads on mobile pages. There are also ad blockers for Android, but Google has recently made headlines by removing popular ones for terms violations. Banner ads have had debatable efficacy anyway on smartphones –– they take up too much real estate and people have learned to ignore them –– and it seems Apple has sided with the consumer.

Data, data, everywhere

More and more services offer to hold your data in the cloud rather than keep it on your phone. With the dustup between Apple and federal law enforcement over access past an iPhone’s security, it’s important that not all trends are good ones. Having your data in a safe place, away from government and hacker eyes is still critical. “Cloud” also means: computers you don’t control.

Mobile technology will continue growing as an integral piece of our lives. Imagining how the above trends will evolve in 2016, we’re already excited about what’s to come in 2017.

Photo credit: catwalker / Shutterstock.com



About the Author

Director, Consumer Marketing | Chris is the ring leader for the SanDisk mobile lifestyle blog. Chris has led marketing for industry leading products in personal cloud storage, peripherals, video games and apps. He has a passion for live music, coaching and tv dramas – Game of Thrones is his favorite. He’ll make sure the content is fresh and relevant.



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  • Na]efnfkrngkmfwe

    hi

    Posted: March 13, 2016 on 5:36 pm