Supercharged Skinny Jeans
About the Author

Director II, Global Product Marketing | Susan Park is your SanDisk tour guide for anything involving consumer electronics. Ask her about memory cards, mobile devices, imaging and gaming. The knowledgeable UC Berkeley grad has been affiliated previously with Sun Microsystems, Hitachi Semiconductor and Samsung.

The pockets of your jeans store a lot: cash, cards, notes, pens, and often, your cell phone. But the primary storage spots for those items are often elsewhere, in wallets, on desks, and in bags. But Joe’s Jeans, a California-based clothing brand, wants your iPhone to live in your jeans pocket—and even get charged there—with a new line of jeans called #Hello.

The jeans are fit with a slim battery, which fits into a special pocket and connects to a power cord. Slide your iPhone into a “secret” side pocket, plug it into the power cord, and you can charge your phone whether you’re sitting at a café, walking through the airport, or waiting in line for a concert.

The battery itself has a built-in protection system to prevent over-charging and has an LED monitoring system so you can determine the battery level with a quick glance. It’s priced at $49 and it’ll charge an iPhone 5/5s up to 80-85 percent and an iPhone 6 up to 70 percent.

What does this have to do with storage? As mobile trends evolve, so do mobile storage innovations. And the one constant is that we consistently want our phones to do more (rich photography, Wi-Fi calls, video documentation), and that increase of phone usage drains the battery quickly. If we want more versatile phones with more storage, the ability to charge on the run becomes important.

The #Hello styles are all skinny jeans (priced at $189), so if you’re not into a snug fit, hang in there for future fit opportunities. But if you get a pair now, remember to remove the phone, battery and charging cord when you do laundry.

Photo credit: Stock photo



About the Author

Director II, Global Product Marketing | Susan Park is your SanDisk tour guide for anything involving consumer electronics. Ask her about memory cards, mobile devices, imaging and gaming. The knowledgeable UC Berkeley grad has been affiliated previously with Sun Microsystems, Hitachi Semiconductor and Samsung.



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